LinkedIn growth for B2B tech
More qualified pipeline from LinkedIn, with every first message written by a person.
I run LinkedIn Ads, Sales Navigator outreach and cold email for SaaS and fintech companies. You get leads your sales team actually wants to call, reported in cost per lead and pipeline, not impressions.
Case study
Assim Pay
A fintech company paying $240 for each LinkedIn lead and getting a couple of leads a month. We rebuilt the account around LinkedIn Conversation Ads, running four campaigns.
Audit and rebuild
Took over the account and rebuilt it around four LinkedIn Conversation Ads campaigns.
Cost per lead comes down
The new structure brought cost per lead down sharply before the end of the first month.
200+ leads a month
Volume scaled past 200 leads a month while the cost per lead held.
Account fully settled
Steady at around 270 leads a month for about $19 each.
Services
Three channels, one pipeline
Most clients start with one channel. They work best together: ads warm up the accounts, outreach and email start the conversation.
LinkedIn Ads
Campaigns built for leads, not reach.
- Conversation and Message Ads
- Lead Gen Forms and offer testing
- Account and job title targeting
- Weekly reporting on cost per lead
Sales Navigator outreach
Founder-led conversations with your target accounts.
- Account and lead lists
- Hand-written invites and follow-ups
- No automation tools on your account
- Replies handed to your team
Cold email
Short, specific emails that read like a person sent them.
- Domain and inbox setup
- Verified contact lists
- Copy written for each market
- Reply handling and booked calls
Not sure where to start? A LinkedIn audit looks at your ads account, profile and company page and tells you what to fix first.
Ask for an auditHow I work
Four rules I don't bend
Buyers in B2B tech get dozens of automated messages a week. These rules are why ours get answered.
A person writes the first contact
Every invite, first message and cold email is written for the person receiving it. No templates with a name swapped in.
Your account stays safe
No third-party automation tools touch your LinkedIn profile. The risk of a restricted account is not worth a few extra invites.
Numbers your CFO cares about
Reports show cost per lead, meetings booked and pipeline. Impressions and clicks are background.
Fit before volume
We agree on the accounts and job titles that matter before spending a euro. Fewer, better leads beat a full CRM of the wrong people.
About
Piotr Stelmach, founder
Before starting Lead Link Solution I spent two years working with advertisers on LinkedIn Marketing Solutions, then about 18 months at Microsoft managing contract renewals with schools and universities. Across those roles I looked after around 300 client accounts, and on the LinkedIn side I saw what separates campaigns that produce pipeline from campaigns that produce reports.
Lead Link Solution is based in Sofia and works with B2B tech, SaaS and fintech companies across Central and Eastern Europe, the DACH region and the Nordics.
Piotr Stelmach
Let's look at your LinkedIn pipeline together.
A 30 minute call. You leave with a clear view of what to change, whether we work together or not.